Eembler
Eembler is an an imagined pillow which allows its user to decide what they dream. I used it to explore how to communicate a product’s identity, its desired mood and how to persuade potential users. While at the same time ensuring it is memorable.
Considering the nature of the product and the mood I believed it needed to evoke (excitement, freshness and comfort) I created a design style inspired by Bauhaus. This was then applied to design different materials such as a logo, advertisement, a product guide and packaging.
The mood board presents the overall feel for all visuals. Combined with color and shape theory this has resulted in a pillow-shaped logo that converys both the protective & high-tech associations of the circle and the exciting & dynamic associations of the triangle.
A persuasive advertisement, inspired by Bauhaus graphics.
Packaging advertising the most desirable features. With a short and simple graphical user guide on the back.