Mood board showing 'exciting, fresh, comfortable'
Blue circle and red triangle

The mood board presents the overall feel for all visuals. Combined with color and shape theory this has resulted in a pillow-shaped logo that converys both the protective & high-tech associations of the circle and the exciting & dynamic associations of the triangle.

Idea sketch Persuasive advertisement

A persuasive advertisement, inspired by Bauhaus graphics.

Packaging shown in two positions

Packaging advertising the most desirable features. With a short and simple graphical user guide on the back.