Eembler is an an imagined pillow which allows its user to decide what they dream. I used it to explore how to communicate a product’s identity, its desired mood and how to persuade potential users. While at the same time ensuring it is memorable.
Considering the nature of the product and the mood I believed it needed to evoke (excitement, freshness and comfort) I created a design style inspired by Bauhaus. This was then applied to design different materials such as a logo, advertisement, a product guide and packaging.